Imali engenayo yakwa-YouTube
Sonke siyazi ukuthi i-YouTube ingenye yezinkundla ezidume kakhulu zokwabelana ngamavidiyo ku-inthanethi, futhi inikeza abasebenzisi ithuba lokuzuza imali ngokushicilela okuqukethwe kwamavidiyo wabo. Nakuba imali engenayo yakwa-YouTube ihluka kumuntu oyedwa kuye komunye, kunedatha embi esingathembela kuyo ukuze siqonde ukuthi yimalini engatholwa abadali bokuqukethwe be-YouTube.
Ngokwezilinganiso ezisekelwe ezisekelweni ezifanele, imali engenayo emaphakathi yabasebenzisi be-YouTube isukela phakathi kuka-$7.60 ngokubukwa okuyinkulungwane. Kule mali, i-YouTube ithatha u-45%, bese enye idluliselwa kumnikazi wesiteshi.
Nokho, isilinganiso senzuzo ye-YouTube ekubukeni okuyinkulungwane ngokuvamile sisekelwe ebangeni lamasenti angu-30 kuya ku-$3. Kubalulekile ukuqaphela ukuthi kuneziteshi ze-YouTube ezihola ngaphansi kwamasenti angama-30 ekubukeni okuyinkulungwane. Ngokuphambene, isilinganiso senzuzo ye-YouTube yabadali abaningi bokuqukethwe singaba ngu-$0.5 ekubukeni okungu-1000.
Ukuthola imali eqhubekayo evela ku-YouTube kuncike ezintweni eziningi. Ithintwa inani lokubukwa kwamavidiyo, inani lokuchofozwa kwezikhangiso, usayizi wabalandeli besiteshi, nemithombo yemali eyengeziwe njengoxhaso nokukhangisa okukhokhelwayo.
I-YouTube iyakukhathalela ngokucacile ukukhuthaza abadali bokuqukethwe nokubaklomelisa ngokuzikhandla kwabo. Ngakho-ke, i-YouTube ihlinzeka ngezici ezimbalwa ezisiza ekuguquleni ukubuka kube yimali engenayo ebuyisekayo.
Isibonelo, kunesici sokwenza imali esidinga ukuthi isiteshi sidlule inani lezimo ezidingekayo ngaphambi kokuthi sisebenze. Phakathi kwezinye izici ezisiza ekuguquleni ukubuka kube imali engenayo “i-akhawunti yokubuka ye-YouTube - Uhlelo Lukazakwethu” kanye Nendali ye-Google AdSense.
Ngamafuphi, imali engenayo yakwa-YouTube ayishintshile. Kuncike ezicini ezimbalwa, futhi abadali bokuqukethwe kufanele bahlangabezane nesethi yezidingo zokuguqula imibono ibe yimali engenayo yangempela.
I-YouTube ihlala iyinkundla enhle yabo bonke abantu abathanda ukwabelana ngokuqukethwe kwabo futhi bathole ababukeli abaqinile. Ngokuzibophezela kwabadali bokuqukethwe kanye nentshisekelo eqhubekayo, imali yabo engenayo evela ku-YouTube ingakhula futhi ibe isimeme ngokuhamba kwesikhathi.
Yiziphi izinzuzo ze-YouTube e-Egypt?
I-YouTube ingenye yezinkundla ezinkulu nezidume kakhulu zokwabelana ngamavidiyo aku-inthanethi emhlabeni. Nakuba i-YouTube isiphenduke indawo edumile yabadali abaningi bokuqukethwe base-Arab, ziningi izindlela nemibuzo mayelana nendlela yokwenza inzuzo ngale nkundla yase-Egypt.
Izinzuzo ze-YouTube ziyahlukahluka kuye ngamazwe, njengoba Uhlelo Lozakwethu be-YouTube lutholakala emazweni amaningi ama-Arab, okuhlanganisa i-Algeria, i-Bahrain, i-Egypt, i-Iraq, i-Palestine, ne-Jordan. E-Egypt, i-YouTube ikhokha cishe u-$1000 kukho konke ukubuka okungu-1.53.
Nakuba imali engenayo yakwa-YouTube ihluka futhi incike enanini lokubukwa, kunezici ezithile ezithinta izinzuzo ezingaba khona. Abadali bathola iphesenti lezikhangiso eziboniswa esiteshini sabo, okungenzeka kube izikhangiso eziqondile noma ezingaphansi.
Ukukhangisa okuhlobene kungenye yezindlela eziyinhloko zokwandisa inzuzo ye-YouTube. Ngokukhangisa imikhiqizo ethile nokuheha izibukeli ukuthi zizithenge ngesixhumanisi esiyinxusa, abadali bokuqukethwe bangathola ikhomishini yokuthengisa futhi ngaleyo ndlela bakhulise inzuzo yabo.
Uma kuqhathaniswa inzuzo ye-YouTube ne-TikTok, amaphesenti ayahluka phakathi kwalezi zinkundla ezimbili. Abadali bokuqukethwe ku-TikTok bangathola kuphela u-4% wenzuzo iyonke, futhi lapho inani lababhalisile abanalo lidlula i-100, bathola ingxenye enkulu yenzuzo.
Kubalulekile ukuqaphela ukuthi izinzuzo ezibikwe lapha ziyizilinganiso ezilinganiselwe futhi zincike ezintweni ezimbalwa ezifana neqembu okuqondiwe kulo, okuqukethwe kwamavidiyo, kanye nokuthuthukiswa kwe-YouTube ngokwayo.
Ngamafuphi, inzuzo ye-YouTube e-Egypt incike enanini lokubuka, futhi iyahlukahluka esiteshini esisodwa kuya kwesinye. Ziningi izindlela abadali bokuqukethwe abangazisebenzisa ukukhulisa inzuzo yabo, okuhlanganisa ukumaketha okuhlangene nokuheha izethameli ezihlosiwe. Ngakho-ke, i-YouTube iyithuba elijabulisayo lakho konke okuqukethwe kobuciko e-Egypt ukwenza imali eyengeziwe ekhuthazayo.
Kuzuza malini ukubuka kwesigidi ku-YouTube?
Isilinganiso senzuzo evela ku-YouTube ekubukeni okuyinkulungwane phakathi kwamasenti angu-30 namadola angu-3 ase-US. Nokho, kunezici eziningi ezithinta lesi silinganiso, okuhlanganisa indawo yababukeli kanye nekhwalithi yokuqukethwe okwethulwa esiteshini.
Isibonelo, kunendaba yempumelelo emangalisayo yomdali wokuqukethwe we-YouTube okwazile ukuzuza cishe u-$8 wezigidi zenzuzo eyisamba ngesiteshi sakhe se-YouTube. Uthole ukubukwa okulinganiselwa ku-1.7 billion kumavidiyo akhe. Lokhu kusho ukuthi ukwazile ukuzuza inzuzo emaphakathi ku-YouTube elinganiselwa ku-$4.7 ngokubuka okuyinkulungwane.
Akukhona nje ngekhwalithi yokuqukethwe, ziningi nezinye izici okufanele zicatshangelwe. Isibonelo, indawo yababukeli ithinta izinga lenzuzo. Ezinye izindawo zingase zinikeze izinzuzo ezingcono ngenxa yokukhangisa okuhlosiwe kanye nezinkokhelo ezinkulu zokukhangisa. Futhi, kunemibandela ethile okufanele kuhlangatshezwane nayo ukuze uthole inzuzo evela ku-YouTube ngokubukwa kwamavidiyo.
Isilinganiso senani lokubukwa kwesigidi okuvela ku-YouTube sisukela cishe phakathi kuka-6000 no-8000 wamadola ase-US, kodwa kufanele siqaphele ukuthi kunzima ukunquma le nombolo ngokunembile ngenxa yezinto eziningi ezithinta imali engenayo.
Kuyacaca ukuthi impumelelo ku-YouTube ayikona nje ukudala nokushicilela amavidiyo, kodwa idinga ukuhlaziya nokuqonda izici ezithinta inzuzo. Kungumqondo omuhle ukusizakala ngedatha etholakalayo nezindatshana ezinokwethenjelwa ukuze ufunde kabanzi mayelana nenani lenzuzo engaba khona kanye nezici ezinomthelela.
Umgomo wokudala isiteshi se-YouTube esiphumelelayo kufanele kube ukuhlinzeka ngokuqukethwe okubalulekile ezithamelini nokwakha izethameli eziqotho. Njengoba izethameli nokubukwa kwanda, imali engenayo eyengeziwe ingatholwa ngezikhangiso, ubambiswano, nezinye izindlela zokwenza imali.
Ungayikhipha kanjani imali ku-YouTube?
Abasebenzisi bangazuza ngokubamba iqhaza ohlelweni lukazakwabo we-YouTube. Lesi sici sisiza ababhalisile ukuba benze imali ngenkundla yevidiyo edumile. Kunconywa ukuthi ubhalisele lolu hlelo ukuze unikeze okuqukethwe kwekhwalithi ephezulu. Nokho, kunezindlela ezithile ezivumelekile zokukhipha imali yakho ku-YouTube.
Izindlela zokuthola imali ku-YouTube zifaka okulandelayo:
- Inkokhelo eqondile ngamabhange: Amalungu ohlelo lukazakwabo we-YouTube angase akwazi ukwamukela izimali ngokuqondile kuma-akhawunti awo asebhange. Abasebenzisi bangasebenzisa lezi zinketho ukuze bathole imali ku-YouTube.
- Isevisi yokudlulisa imali: I-YouTube iphinde isebenze nezinsizakalo zokudlulisa imali ngogesi, lapho ababhalisile bengathola khona imali yabo ngalawa masevisi. Ababhalisile kufanele bahlole izinketho ezitholakalayo endaweni yabo futhi balandele imiyalelo enikeziwe yokukhipha izimali.
Izinyathelo eziyisisekelo zokukhipha imali ku-YouTube yilezi:
- Ngena ngemvume ku-akhawunti yakho ye-YouTube.
- Khetha "Isiteshi" bese usilandela ngokuchofoza "Yenza imali".
- Landela izinyathelo ezidingekayo ukuze umise indlela efanelekile yokukutholela imali, kungaba ngenkokhelo eqondile ngamabhange noma ngamasevisi okudlulisa imali.
Kubalulekile ukuqaphela ukuthi kungase kube nemikhawulo eyengeziwe kanye nezimfuneko zokuthola imali ku-YouTube, futhi lezi zimfuneko zingase zihluke kuye ngemithetho yezwe neyendawo. Ngakho-ke, ababhalisile kufanele babuyekeze futhi balandele ngokucophelela imigomo nemibandela esebenza esifundeni sabo ukuze bakhiphe izimali zabo ngendlela efanele.
Abasebenzisi kufanele balandele izinqubo ezifanele nemithetho esebenzayo ukuze bakhiphe imali ku-YouTube futhi baqinisekise ukuthi wonke amadokhumenti adingekayo ayaqedwa. Ngokuthobela le mithetho, abasebenzisi bangajabulela ukwenza imali ngenkundla ye-YouTube ngendlela esemthethweni nefinyeleleka kuwo wonke umuntu.
Yikuphi okuqukethwe okucelwe kakhulu ku-YouTube?
Kubonakala sengathi kunokuqukethwe okuningi okufunwa kakhulu endaweni ye-YouTube. Ababukeli abasebasha kanye nabantu abadala ngokungangabazeki bakhetha okuqukethwe okuhlukahlukene nokufundisayo. Nokho, isimo asihlukile ngokuphathelene neziteshi ze-YouTube eziqondiswe ezinganeni, amantombazane nabesifazane. Sizobheka izinhlobo zokuqukethwe ezidingeka kakhulu emazweni athile ama-Arab njengeSaudi Arabia, Algeria, Morocco, Egypt, Tunisia, kanye neLibya.
Iziteshi ze-YouTube ezaziwa ngokufundisa izilimi zingeminye yemibono efunwa kakhulu. Lezi ziteshi zifaka ukufundisa isiNgisi, isi-Arabhu nezinye izilimi ngezindlela ezintsha nezijabulisayo. Ukufunda ulimi olusha kuyinto abantu abaningi abayifunayo emhlabeni namuhla.
Ngaphezu kwalokho, iziteshi ze-YouTube zemfashini nobuhle ziqukethe okuqukethwe okufunwa kakhulu, ikakhulukazi phakathi kwabesifazane namantombazane. Izilaleli zinentshisekelo yokuthola izeluleko nokwabelana ngolwazi emkhakheni wemfashini, izimonyo, ukunakekelwa kwesikhumba nezinwele, njll.
Ngaphezu kwalokho, umkhakha wezempilo nowokufaneleka ubona ukwanda kwesidingo se-YouTube. Abantu bafuna amavidiyo anikeza amathiphu mayelana nokunakekelwa komzimba, ukuqina kanye nokudla okunempilo. Iziteshi ze-YouTube ezihlinzeka ngokuzivocavoca, amathiphu ezempilo, nezinkundla zokucobelelana ngezempilo nempilo enhle zidume kakhulu.
Asikwazi ukukhohlwa okuqukethwe okujabulisayo okubiza ukuhleka nokuzijabulisa. Lolu hlobo lokuqukethwe ludinga ubuhlakani namahlaya. Ukuba khona kweziteshi ze-YouTube zokuzijabulisa ezigcwele imigilingwane nezimo ezihlekisayo kwamukelwa kakhulu yizithameli.
Iyiphi ividiyo yesi-Arabhu ebukwa kakhulu ku-YouTube?
Kuvezwe ukuthi ividiyo ebukwa kakhulu ku-YouTube emhlabeni wama-Arab izuze impumelelo enkulu phakathi kwababukeli. Imayelana nevidiyo yomculi odumile u-Ahmed Shaybah nomdansi u-Alaa Kushner abavela kufilimu ethi "Ocean 14," enesihloko esithi "Oh, if You Play, Zahr."
Le vidiyo ikwazile ukuzuza ukubukwa okumangalisayo okudlula ukubukwa okungaphezu kwebhiliyoni nengxenye, okuyenza ibe yividiyo yesi-Arabhu ebukwe kakhulu endawenikazi ye-YouTube. Le vidiyo ibonakale ngokusabela okuhle kwababukeli, njengoba yazuza udumo olusabalele futhi yasabalala ngokushesha ezingosini zokuxhumana.
Ingoma ihlanganisa ukusebenza okuhlukile komdansi u-Alaa Kouchner kanye namazwi amangalisayo omculi odumile u-Ahmed Shaybah. Ekuqaleni kwevidiyo, ababukeli bayakwazi ukuzwa ubuhle nobuhle bengoma, okubahehayo futhi kubakhuthaze ukuthi babelane ngayo nabanye.
Lezi zimpumelelo ezimangalisayo ziwubufakazi bamandla nomthelela omkhulu ubuciko bama-Arabhu obuthwala emhlabeni wonke, futhi bubonisa isifiso somphakathi sokujabulela umculo wama-Arab, ubuciko namasiko.
Njengoba ividiyo ethi "Oh If You Play, Zahr" ijabulela ukubukwa okukhulu nokuduma okubanzi, iphinde ikhombise indima enkulu edlalwa yi-YouTube ekuthuthukiseni isiko nokuzijabulisa kwama-Arab.
Akungabazeki ukuthi le vidiyo evelele yesi-Arabhu izoqhubeka nokuzuza ukubukwa nodumo okwengeziwe futhi izohlala enkumbulweni yababukeli isikhathi eside. Lokhu kukhombisa amandla okuqukethwe okusha kwesi-Arabhu kanye nekhono lakho lokuheha izethameli nokuhambisana namasiko ahlukene.
Ibiza malini i-YouTube njengamanje?
I-YouTube iqhubekile nomkhondo wayo wokukhula okuqinile futhi inani layo liyakhula njengamanje. Ngokweminye imibiko yakamuva, manje isilinganiselwa cishe ku-$140 billion. Lokhu kukhombisa ukukhula okuvamile okufakazelwa isiza kanye nomthelela wayo omkhulu emhlabeni we-inthanethi.
Inkundla yevidiyo edumile ibona ukukhula okuqhubekayo kwabasebenzisi bayo nabalandeli abazibandakanya nokuqukethwe okunhlobonhlobo. Lesi sisekelo sabalandeli esikhulu siwumthombo wemali engenayo eqhubekayo yenkampani.
Ucwaningo lubonise ukuthi abadali bokuqukethwe be-YouTube abaningi bathola phakathi kwamasenti angu-30 no-$3 ekubukeni okungu-1000, kodwa lokhu kuncike ezintweni ezimbalwa njengendawo yendawo. Kodwa kufanele futhi siqaphele ukuthi kukhona abasebenzisi be-YouTube abenza inzuzo ephakeme kakhulu kunaleli phesenti.
Umsebenzisi waseMelika u-Jimmy Donaldson, owaziwa ngelika-“Mr. Best,” ukwazile ukuba ohola kakhulu ku-YouTube ngo-2021. U-Donaldson uthathwa njengenye yezibonelo zempumelelo kuleli sayithi, njengoba ekwazile ukwakha abalandeli abaningi futhi wazuza. inzuzo enkulu ngenkundla ye-YouTube.
Inani lenzuzo elitholwe yinkundla ye-YouTube liyahlukahluka kumuntu nomuntu, njengoba kuya ngenani lababhalisile nokubukwa kwevidiyo ngayinye. Isibonelo, inzuzo evamile yalabo abanababhalisile abangaphezu kuka-500 cishe i-$ 3857.
Kuyathakazelisa futhi ukuthi inani lemakethe ye-YouTube lisakhuphuka. Ngokwezilinganiso zakamuva, manje selibiza cishe amaRandi ayizigidi eziyizinkulungwane ezingu-160. Lokhu kubonisa ukuthi i-YouTube ingenye yezinkundla ezinkulu nezibaluleke kakhulu ku-inthanethi.
Ngaphandle kokwehlukahlukana okukhulu kwezigaba zokuqukethwe ezihlukene kusayithi, i-YouTube iyaqhubeka nokuthola inzuzo ephezulu eyirekhodi. Ngokwemibiko yakamuva, inzuzo ye-YouTube inyuke ngo-49% yaya ku-$8 billion ngo-2021 uma kuqhathaniswa nonyaka odlule. Lokhu kukhombisa ukwanda kwenani lezikhangiso, abaxhasi kanye nokuthunyelwe okusekela inkundla futhi kube neqhaza ekukhuleni kwayo okuzinzile.
Kuqinisekile ukuthi inkundla yevidiyo ye-YouTube izoqhubeka ikhula futhi ithuthuke eminyakeni ezayo, futhi lokhu kukhombisa amathuba athembisayo enkampani yawo engumzali, i-Google. Njengoba abasebenzisi beqhubeka nokuba nentshisekelo eyengeziwe yokubuka ividiyo eku-inthanethi nokwabelana ngokuqukethwe, kubonakala sengathi inani le-YouTube lizoqhubeka likhuphuka maduze nje.
Iyini imibandela yokwamukela isiteshi se-YouTube?
Okokuqala, kufanele ube neminyaka engu-18 noma ngaphezulu ukuze ukwazi ukwamukela Isivumelwano Sobambiswano se-YouTube. Ngaphezu kwalokho, kufanele ube nesiteshi sakho se-YouTube. Ukuqinisekisa ukuthi isiteshi sakho samukelwa ohlelweni lwe-YouTube lwe-AdSense, kufanele okungenani ube nababhalisile abangu-1000.
Ngaphezu kwalokho, kufanele ukuthi uqoqe amahora okubuka angu-4000 esiteshini sakho se-YouTube kulezi zinyanga ezingu-12 ezidlule. Lokhu kusho ukuthi kufanele uhehe izithameli eziningi futhi wandise inani lababhalisile nokubukwa esiteshini sakho ukuze uzuze ku-AdSense.
Ngaphezu kwemigomo edlule, isiteshi sakho kufanele sithobele izinqubomgomo ze-YouTube zokwenza imali. Lezi zinqubomgomo zihlanganisa amaphuzu amaningana abalulekile, njengokungashicileli okuqukethwe okwephula imithetho ye-YouTube, nokungasebenzisi umculo, amavidiyo, noma izithombe ezingekho emthethweni noma ezikopishiwe. Isiteshi sakho kufanele sibe ngochwepheshe futhi sihambisane nezindinganiso zekhwalithi ze-YouTube.
Uma yonke le mibandela ihlangatshezwana nayo, manje ungaqala ukwenza inzuzo ngesiteshi sakho se-YouTube. Kufanele ulandele futhi uthobele izinqubomgomo ze-YouTube zokwenza imali ukuze uthole impumelelo eqhubekayo.
Ngaphezu kwalokho, kunamasu amaningana angakusiza wenze imali ngokushesha futhi kalula esiteshini sakho se-YouTube. Phakathi kwalawa masu, ungasesha iziteshi ezifana nalesi ofuna ukusidala futhi uhlaziye inani lababhalisile kulelo nalelo qembu. Ungathola imibono emisha yokuqukethwe kwevidiyo yakho futhi ukhulise ukukhula kwesiteshi sakho.
Ungavumeli izimo zikuvimbele ukuqala iphrojekthi yakho ku-YouTube. Sebenza kanzima futhi usebenze kanzima ukuze uhlangabezane nemibandela yokwamukela isiteshi se-YouTube futhi uzuze ngempumelelo inzuzo esiteshini sakho. Jabulela ukudala okuqukethwe okuvelele, okuyikhwalithi futhi ulungele ukutshala isikhathi sakho nemizamo yokwandisa inani lababhalisile nokubukwa. Uzobona imiphumela emihle uma unamathela ezimweni futhi ulandela amasu afanele.
Kungani inani lamahora abukwe ku-YouTube lehla?
Abadali abaningi be-YouTube abasha babhekene nenkinga yamahora aphansi okubuka eziteshini zabo, futhi kungenye yezihloko eziyinhloko abaningi babo abazibuza ngazo. Lapha sizohlola izizathu ezingaba khona zokuncipha kwamahora okubuka ku-YouTube.
Esinye sezizathu eziyinhloko zokuncipha kwamahora okubuka yingoba i-YouTube ibala ukubukwa okuphindayo. Lokhu kusho ukuthi uma othile ebuka ividiyo kaningi, ukubuka ngakunye kubalwa njengokubukwa okuhlukile, okuholela enanini elikhulayo lokubukwa. Ngakho-ke, kungase kube nomehluko phakathi kwenani langempela lokubuka kanye nenani lamahora okubuka acatshangelwa yi-YouTube.
Enye yezinkinga ezaziwayo ukudonsa nokumisa amahora okubuka ku-YouTube. Uma kutholwa noma yimuphi umsebenzi ongekho emthethweni noma ukwephulwa kwezinqubomgomo ze-YouTube, isayithi linelungelo lokudonsa inombolo yamahora okubuka noma ukumisa isiteshi isikhashana noma unomphela. Ngakho-ke, abadali kudingeka baqaphele futhi balandele imithetho nezinqubomgomo ze-YouTube ngokucophelela ukuze bagweme le nkinga.
Kwesinye isikhathi, amahora okubuka eziteshini ze-YouTube angase asuswe ngenxa yezinqubo ezikhethekile. Isibonelo, uma ususa ividiyo esiteshini sakho noma ubuyisela amavidiyo akho, amahora akho adlule okubuka lawo mavidiyo angase adonswe.
Enye inkinga evamile ukwehla kwamahora omphakathi okubuka esiteshini. I-YouTube ibala ngokuzenzekelayo amahora abukwe esiteshini sakho, kodwa ezinye izici, njengokungafinyeleleki kwamavidiyo noma ukuntuleka kokubandakanyeka, zingase ziholele enanini eliphansi lokubukwa okurekhodiwe esidlangalaleni, okuthinta amahora abukelwe.
Kukhona nezizathu ezithile ezihlobene nenqubo yokwenza imali nge-YouTube. Kubadali abafuna ukwenza inzuzo ngeziteshi zabo, kufanele bahlangabezane nemibandela ethile ehlanganisa ukuthola amahora okubuka angu-4000 phakathi nonyaka odlule, ngaphezu kwezinye izimfuneko. Ngemva kokuhlangabezana nale mibandela, abanye abadali bangase basuse amavidiyo athathwe kwezinye iziteshi ukuze bagweme ukwenqatshwa kwesiteshi ngenxa yokuqukethwe okuyimpinda.
Ekugcineni, ukuqonda amahora okubuka e-YouTube kungaba nzima kubadali abasha, kodwa ngokunaka izici ezishiwo ngenhla nokulandela izinqubomgomo ezithile, inani lamahora okubuka lingathuthukiswa futhi ngaleyo ndlela kwandiswe impumelelo nenzuzo yesiteshi ku-YouTube.
